Understanding On-Menu Merchandising for Brands

On-Menu Merchandising helps new, emerging, and legacy cannabis brands drive sales and accelerate brand growth by placing your products directly on the menus of the retailers that run on Jane. We take a focused, iterative approach to media, relying on our accurate & attributable data to constantly adjust our strategy to ensure your success.

On-Menu Merchandising helps new, emerging, and legacy cannabis brands drive sales and accelerate brand growth by placing your products directly on the menus of the retailers that run on Jane. We take a focused, iterative approach to media, relying on our accurate & attributable data to constantly adjust our strategy to ensure your success.

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CPC (cost-per-click) placements

Each placement appears across the online menus of dispensaries powered by Jane, reaching shoppers on the retailer storefronts where they actually buy.

Category placement

Feature your brand's products in relevant product category rows on retailer menus.

Cart toppers

Feature your brand’s products at checkout with cart toppers.

CPM (cost-per-impression) placements

Top of menu

Showcase an entire row of your brand's products at the top of retailers' menus and product detail pages.

in-store exclusive

Custom image ads for kiosks

Combine your brand’s rich lifestyle imagery with product cards to build in-store brand awareness and reach the highest intent shoppers at the time of purchase.

Partners who run both CPC and CPM ads simultaneously
see 3x as many checked out carts than running a CPC campaign alone.

Comprehensive, easy-to-digest insights

Jane provides brands using On-Menu Merchandising with industry-leading analytics, including ROI, sales, customer insights, and more. Reach out to our Media team to boost your success on menus and gain access to these valuable dashboards.

How are you influencing your customers?

On-Menu Merchandising sits squarely in the purchase stage of the funnel, where buying decisions are made in real time. By highlighting your products directly within dispensary menus, it captures shopper attention, drives discovery, and nudges customers to purchase your brand.

Build a complete strategy with Jane Media

Pair On-Menu placements with Off-Menu Advertising and Jane Gold to reach shoppers from discovery to checkout, and connect it all to the Ecommerce, POS, and payments you already run.

Off-Menu Advertising

Attract new and returning customers from the open web with data-driven ad campaigns that deliver true attribution and actionable insights.

Learn more

Off-Menu Advertising

Attract new and returning customers from the open web with data-driven ad campaigns that deliver true attribution and actionable insights.

Learn more

Jane Gold

Reward shoppers with the first brand-funded cannabis rewards program to deliver cash back at scale, with hundreds of leading brands participating across thousands of retailers.

Learn more

Jane Gold

Reward shoppers with the first brand-funded cannabis rewards program to deliver cash back at scale, with hundreds of leading brands participating across thousands of retailers.

Learn more

In-store Merchandising

Reinforce your online ad strategy and gets you in front of active, in-person shoppers. Capture consumer attention on kiosks at the time of purchase when their intent is the highest.

Learn more

In-store Merchandising

Reinforce your online ad strategy and gets you in front of active, in-person shoppers. Capture consumer attention on kiosks at the time of purchase when their intent is the highest.

Learn more

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