Turn reach into revenue with Off-Menu Advertising

How one dispensary drove $450k in online sales and found new customers with Off-Menu Advertising.

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The challenge

How to attract new customers and increase visits for existing customers

The solution

The retailer ran a 6-month Off-Menu Advertising campaign. By placing ads where shoppers were already browsing online, the retailer gained brand awareness, won attention, and converted browsers into buyers.

Results after 6 months

Customer Type

Customer

Checkouts

Revenue

Existing customers

Existing
customers

purchased within 90 days

purchased within
90 days

purchased
within 90 days

4,485

$388k

New customers

New
customers

first time customers

first time
customers

817

$65k

Why it worked

AOV

Average order
value

Orders

Average orders per customer

Days

Average days between orders

Customers who saw Off-Menu Ads became valuable shoppers and helped build lasting shopping habits

With ad campaign

$85

6.6

Without ad campaign

$78

2.4

AOV

Average order
value

Orders

Average orders
per customer

Days

Average days
between orders

With ad campaign

$85

6.6

Without ad campaign

$78

2.4

Why it worked

Customers who saw Off-Menu Ads became valuable shoppers and helped build lasting shopping habits

Strategize a multi-channel campaign

Strategize a multi-
channel campaign

Reach cannabis consumers across multiple touch points with Off-Menu Advertising.

Native Display
Advertising

Video Advertising

Connected TV
Advertising

Digital Out-of-home Advertising

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Turn reach into revenue with Off-Menu Advertising