Jane Gold for Brands

Jane Gold for Brands

Jane Gold for Brands

Win new shoppers and grow bigger carts with Jane Gold — the first brand-funded cannabis rewards program at scale. Hundreds of leading brands use Gold to win with high-value buyers across thousands of retailers. Every dollar goes to growth.

Win new shoppers and grow bigger carts with Jane Gold — the first brand-funded cannabis rewards program at scale. Hundreds of leading brands use Gold to win with high-value buyers across thousands of retailers. Every dollar goes to growth.

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Download PDF ↓

Download PDF ↓

Targeted
acquisition

Targeted
acquisition

Targeted acquisition

Offer deals to strategic markets and audiences to get the most out of your budget.

The best shoppers
in cannabis

The best shoppers
in cannabis

The best shoppers in cannabis

Gold shoppers spend more money, more often than the average cannabis shopper.

Drive higher
conversion

Drive higher
conversion

Drive higher conversion

Lift cart sizes, launch new SKUs, clear slow-moving inventory, and drive discovery.

Why cannabis brands activate Gold

Why cannabis brands activate Gold

Gold reaches the shoppers who spend the most and come back the most, and gives you the flexibility to spend only where it grows the business.

Gold reaches the shoppers who spend the most and come back the most, and gives you the flexibility to spend only where it grows the business.

The highest-value shoppers in cannabis

The highest-value shoppers in cannabis

Gold shoppers spend 51% more per person and buy 40% more often than non-Gold shoppers. The lift holds in every market, from +42% in Colorado to +142% in New Jersey, over a five-month stretch.

Gold shoppers spend 51% more per person and buy 40% more often than non-Gold shoppers. The lift holds in every market, from +42% in Colorado to +142% in New Jersey, over a five-month stretch.

1.5×

1.5×

lifetime shopper value

vs. non-Gold

lifetime shopper value

vs. non-Gold

Acquisition that pays for itself

Acquisition that pays for itself

Target net-new and lapsed shoppers so your budget builds revenue instead of subsidizing existing buyers and cutting your own margins. Because Gold shoppers are already the highest-frequency buyers in cannabis, showing up consistently compounds — every deal cycle builds on the last.

Target net-new and lapsed shoppers so your budget builds revenue instead of subsidizing existing buyers and cutting your own margins. Because Gold shoppers are already the highest-frequency buyers in cannabis, showing up consistently compounds — every deal cycle builds on the last.

+55%

+55%

more likely to be retained

more likely to be retained

Bigger carts, more sales

Bigger carts, more sales

Gold bundle deals drive shoppers to spend more per cart than their past purchases of your brand — making your best shoppers even more valuable.

Gold bundle deals drive shoppers to spend more per cart than their past purchases of your brand — making your best shoppers even more valuable.

+58%

+58%

order value with bundle deals

order value with bundle deals

Capabilities at a glance

Capabilities at a glance

Everything you need to build, target, and broadcast a Gold deal from one place.

Everything you need to build, target, and broadcast a Gold deal from one place.

Product & category targeting

Product & category targeting

Apply deals to all products, a category group, or individual SKUs.

User targeting

User targeting

Reach new customers, lapsed shoppers at 90+ days, or all shoppers.

Store & state targeting

Store & state targeting

Focus spend on the retailers and markets that matter to your brand.

Bundle deals

Bundle deals

Combine multiple SKUs into a single “buy X, get Y” offer.

Combine multiple SKUs into a single "buy X, get Y" offer.

Flexible cash back

Flexible cash back

Offer percent back, a dollar amount back, or a target price.

Consumer broadcast

Consumer broadcast

Feature in the monthly Gold digest email to Jane’s nationwide audience.

Feature in the monthly Gold digest email to Jane's nationwide audience.

Store & state targeting

Focus spend on the retailers and markets that matter to your brand.

Flexible cash back

Offer percent back, a dollar amount back, or a target price.

Consumer broadcast

Feature in the monthly Gold digest email to Jane’s nationwide audience.

FAQ

How do I set up a Gold deal?

Your Jane rep walks you through the brand portal at brands.iheartjane.com. From there you can create and manage deals, set budgets, and choose targeting parameters.

What targeting options are available?

Product/category, store/state, and user type (new customers, lapsed 90+ days, or all shoppers). You can also bundle multiple SKUs into a single offer.

What types of cash back can I offer?

Percent back, dollar amount back, or target price (e.g., “sell all gummies for $20”). Deals can apply to all products, a group, or individual SKUs.

Where is Jane Gold currently live?

Arizona, California, Colorado, Connecticut, Illinois, Maryland, Missouri, Nevada, New Jersey, New York, and Pennsylvania.

Is there a minimum budget?

No minimum budget. Your Jane rep will help scope a recommended budget based on your goals.

Can I pause or adjust a deal mid-flight?

Yes — deals can be paused or adjusted anytime. Your Jane rep will work with you to optimize the Gold deal for performance.

How quickly can a deal go live?

New partners can typically get deals live within 7 business days.

How does the cash back reach consumers?

Automatically deposited to their linked bank account in 1–3 days via Aeropay after the store closes the order. No action required from the brand.

What reporting and analytics do I get?

Full visibility into redemptions, spend, new vs. returning customers, and deal performance through the brand portal.

How do Gold deals interact with store specials?

Fully stackable. Shown separately to the consumer — no confusion or conflict.

How do consumers discover my Gold deals?

Gold badge on iheartjane.com and Jane-powered store menus, dedicated Gold filter for shoppers, and monthly Gold digest email to Jane’s nationwide consumer audience.

Who do I contact to get started?

Your Jane rep or gold@iheartjane.com.

Featured resources

Jane Gold for retailers

Reward consumers with cash back for purchasing qualifying products directly from your menus. 

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Need additional information or want to speak with someone?

Need additional information or want to speak with someone?

We are here to help support your business in every way.

We are here to help support your business in every way.

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