Jane Case study

Jane Gold has proven to grow orders and loyalty at Hatch, funded entirely by brands

Jane Gold brings retailers more revenue and more repeat customers, without discounting or cutting into margin. At Hatch, shoppers who used Jane Gold cash-back rewards spent 38% more per order than non-Gold shoppers in the first year, adding $169,300 in sales.

+$169.3K

added sales from Jane Gold

4% lift in ecommerce sales

38%

higher average order value

Gold average $126.98, vs $91.77

Gold average $126.98 vs $91.77

Learn more about Jane Gold for retailers

Retailer

Hatch operates two cannabis dispensaries in Addison and Wheeling, Illinois. Competing in a market where price is the easiest lever and the hardest one to sustain, Hatch wanted to grow sales and deepen loyalty without giving away margin. The team runs on a standard Jane Ecommerce menu and added Jane Gold to reward its most valuable shoppers.

challenge

Grow sales without giving away margin

Discounts and promotions can move product in the short term, but they train shoppers to wait for the next deal and they cut directly into margin. The challenge for Hatch was to grow order value, bring shoppers back sooner, and build loyalty, without discounting to get there. The right solution also had to be practical: no added cost to the retailer, no extra work for budtenders, and no risk to its bottom line.

Solution

Brand-funded cash-back rewards with Jane Gold

Hatch was running on Ecommerce Standard. They added Jane Gold, the cash-back rewards program funded by brands, so shoppers started earning real cash back on the products they were buying anyway, and they responded by placing bigger orders and coming back more often. Because Jane Gold runs inside the menu Hatch already used, there was nothing new for the team to manage.

“

Our most valuable shoppers are now spending over $30 more each trip because of the cash back they earn, and it costs us nothing as the retailer. Gold has also driven more shoppers to ACH payments, where our average cart runs 20 to 25% higher. It is a win-win for us with zero risk.

Kaitlin Smith

VP of Operations, Hatch

The difference

The growth cost Hatch nothing

Every dollar of cash back came from the brands, not from Hatch's margin. The growth came from what shoppers chose to spend on their own.

Results

Bigger baskets, more return trips, no discounting

The change showed up within the first year. Hatch's shoppers spent more per order, came back more often, and did it all without a single discount.

On Hatch menus, Jane Gold shoppers spend about $35 more per order, a 38% higher average order value

Non-Jane Gold shoppers

$91.77

average order value

Jane Gold shoppers

Gold average $126.98 vs $91.77

$126.98

average order value

Jane Gold shoppers consistently outperform non-Gold shoppers across all menus

+47%

Larger orders

+88%

More products per cart

+33%

Higher return rate

Across every Jane menu

+47%

Larger orders

+88%

More products per cart

+33%

Higher return rate

Across every Jane menu

+47%

Larger orders

+88%

More products per cart

+33%

Higher return rate

Across every Jane menu

Jane Gold rewards has proven to pull more shoppers toward ACH payments, where the average order runs 20-25% higher than cash or debit orders.

Learn more about Jane Pay

The takeaway

The same upside is open to every Jane retailer

Hatch grew sales and repeat visits without discounting or spending its own margin. Jane Gold is built into every Jane menu and funded by hundreds of brands, so the same growth is within reach for any retailer.

Hatch grew sales and repeat visits without discounting or spending its own margin. Jane Gold is built into every Jane menu and funded by hundreds of brands, so the same growth is within reach for any retailer.

See the same results and grow your order value and loyalty

Jane Gold turns brand-funded cash back into bigger orders, more return visits, and higher-value payments, at no cost to your dispensary. See what Gold could do for your shoppers.

See how Gold works

Methodology

Figures reflect Hatch performance over a trailing period of time. Average order value compares Gold-enrolled shoppers with non-Gold shoppers. Incremental sales measure the additional revenue attributable to Jane Gold above expected baseline, expressed as a percentage of total sales. Relative lifts are calculated as the gap between the two groups divided by the lower value (for example, the 38% average order value lift is the $35.21 difference divided by the $91.77 non-Gold average). Payment figures compare average ACH cart size with average cash and debit cart size. Program-wide Gold vs non-Gold figures reflect aggregated Jane Gold performance. All rewards are funded by participating brands at no cost to the retailer.

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