Why CRM automation has been difficult in cannabis Ecommerce
Customer data is often split across ecommerce, loyalty, and marketing tools. Shopper behavior gets lost, automation is limited or generic, and teams struggle to tie engagement back to revenue. The Jane Catalog is the only source of structured product data in cannabis — including verified reviews and AI-powered personalization with MyHigh.
By centralizing rich product intelligence and connecting it to real shopper behavior, Jane creates a single, reliable data foundation that powers CRM automation across the entire customer journey.
Data that informs strategy and actually drives results
Jane sends real-time customer data and online behavior directly to Alpine IQ turning shopper activity into usable CRM signals that power automation, loyalty, and lifecycle marketing.
Meet customers where they are in their shopping journey
Send automated messages based on shopper actions like
browsing, abandoned carts, repeat purchases, and inactivity.
Recover abandoned cart revenue
Follow up automatically based on shopper engagement data.
Win customers back and increase loyalty
Connect loyalty and lifecycle campaigns to real-time
order behavior to reengage and win customers back.
