Jane Case study

The Jane AI Budtender has proven to grow sales, tested across 290,000 shoppers

Shoppers who use the Jane AI Budtender convert 16% more often and spend 8% more. We measured it across roughly 290,000 shoppers in Ecommerce Premium stores, without adding another tool to buy or manage.

+16%

higher conversion for shoppers who engaged with the AI Budtender

+8%

higher average order value for those same engaged shoppers

70K+

shoppers used the AI Budtender in its first three months

Learn more about the Jane AI Budtender

challenge

Bringing in-store expertise online

In your store, a great budtender turns a browser into a buyer. They listen to each shopper, ask questions, and point them to products they will love. That guidance is hard to recreate online. Many retailers add a separate tool to fill that gap. It brings another vendor, another cost, and recommendations built on data that sits apart from your menu. We set out to build a better way.

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Solution

Built into Ecommerce Premium, powered by your own data

The AI Budtender is included with Ecommerce Premium. Because it works within the Jane ecosystem, it runs on your store’s data with no separate vendor to add, and no extra integration to maintain. It draws on your live menu, real inventory, verified customer reviews, and real purchase behavior to guide each shopper through a few simple questions and surface products that fit. Because that product data is comprehensive and standardized by the Jane Product Mapper, the recommendations are accurate, and the Budtender always knows exactly what it's recommending. The Jane Product Mapper standardizes every SKU on your menu, so the Budtender knows what it's actually recommending. Over six months, we tested what gave shoppers the best experience, and what gave retailers the highest conversion.

The AI Budtender is included with Ecommerce Premium. Because it works within the Jane ecosystem, it runs on your store’s data with no separate vendor to add, and no extra integration to maintain. It draws on your live menu, real inventory, verified customer reviews, and real purchase behavior to guide each shopper through a few simple questions and surface products that fit. Because that product data is comprehensive and standardized by the Jane Product Mapper, the recommendations are accurate, and the Budtender always knows exactly what it's recommending. The Jane Product Mapper standardizes every SKU on your menu, so the Budtender knows what it's actually recommending. Over six months, we tested what gave shoppers the best experience, and what gave retailers the highest conversion.

REsults

Shoppers who used the Jane AI Budtender converted more and spent more

We ran a controlled A/B test across 19 dispensaries, with roughly 290,000 shoppers. The shoppers who used the AI Budtender converted 16% more often and spent 8% more per order than those who did not.

In controlled A/B Test

Did not use the AI Budtender vs. used it

19%

→

22%

conversion rate

Shoppers bought +16% more often with the AI Budtender.

$68.95

→

$74.57

Average order value

Customers spent 8% more per order using the AI Budtender

Controlled A/B figures with roughly 290,000 shoppers

After rolling out the AI Budtender across all Ecommerce Premium menus, adoption came quickly. 70,000+ shoppers used the AI Budtender in its first three months, and their choices give retailers a live read on demand.

After rolling out the AI Budtender across all Ecommerce Premium menus, adoption came quickly. 70,000+ shoppers used the AI Budtender in its first three months, and their choices give retailers a live read on demand.

Results

70,000+ shoppers

used the AI Budtender in its first three months

Most shoppers look for flower (29%), vapes (26%), or edibles (19%), and while 43% have no price preference, a clear segment shops a defined $20 to $40 budget.

The pattern held at scale. Across all Ecommerce Premium dispensaries running the AI Budtender, shoppers who used it converted well above those who did not, and the shoppers who completed a purchase had larger order sizes.

The pattern held at scale. Across all Ecommerce Premium dispensaries running the AI Budtender, shoppers who used it converted well above those who did not, and the shoppers who completed a purchase had larger order sizes.

across all Premium menus

Did not use the AI Budtender vs. used it

12.5%

→

20.5%

conversion rate

64% more shoppers bought products using the AI Budtender

$82.84

→

$96.51

Average order value

Customers spent +$13.67 more per order using the AI Budtender

Store-wide figures reflect shoppers who chose to use the Budtender across all Ecommerce Premium menus, a different store set than the controlled A/B test above, so the starting order value differs.

What it means for your business

Growth you can build on with Ecommerce Premium

A 16% lift in conversion and 8% bigger orders add up. On the traffic you already have, more shoppers buy and each order is worth more, every month. That is the kind of growth Ecommerce Premium is built to deliver, and the AI Budtender is one reliable way it gets you there, at no extra cost.

A 16% lift in conversion and 8% bigger orders add up. On the traffic you already have, more shoppers buy and each order is worth more, every month. That is the kind of growth Ecommerce Premium is built to deliver, and the AI Budtender is one reliable way it gets you there, at no extra cost.

Ready to see these results?

See how Jane can deliver this performance for your business.

Talk to our team

Learn more about the Jane AI Budtender

Methodology

All results in this case study have been verified using a seasonality-adjusted difference-in-differences approach to isolate the true impact of Jane Ecommerce Premium.

Compared 3 months before vs. 3 months after SEO improvements
Benchmarked against the same periods in the prior year to account for seasonality
Focused specifically on Google organic traffic
Measured impact after full SEO implementation to isolate results

Sources: Jane Technologies platform data; Google organic traffic analytics; prior-year seasonal baseline comparison. Industry benchmarks: Dynamic Yield, Oberlo, Flowhub, Swell Cannabis Ecommerce Reports.

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