Jane Case study

What powered Karma Club's increase in conversion: clean data and rich content

With the Jane Catalog, products with 20+ verified reviews convert up to 28% better, and up to 42% better once their content is complete. We measured this across 1,170 products on Karma Club’s menu over 12 months.

+15%

increase in product conversion rate after switching to Jane

+42%

higher conversion once product content was complete

+28%

higher conversion on products with 20+ verified reviews vs. none

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Retailer

Karma Club is a social equity, woman-owned dispensary in Chicago’s Lincoln Park, open since 2023. Built on a belief in good karma and a carefully curated selection (the team only stocks products they’d use themselves), Karma Club wanted an online menu that matched the trust they’ve built in store: accurate, complete, and always current, without hours of manual upkeep.

challenge

Maintaining an accurate menu was costing time and leaving revenue on the table

For any retailer, a great online menu takes real upkeep: sourcing accurate images and product details, gathering reviews, and updating every product as inventory changes. For Karma Club, that meant significant manual effort, and it was only part of the cost. When product details were missing or outdated, shoppers had less information to help them decide, resulting in lower conversion and missed revenue.

Solution

The Jane Catalog fills every product with accurate content automatically

Karma Club switched to Jane Premium, powered by the Jane Catalog. Every product now draws from a standardized library of 2.5 million products, 26,500 brands, and 3 million verified reviews. Accurate images, complete descriptions, and authentic reviews populate automatically and stay current as inventory changes, with no stock photos and no manual updates. The team now spends almost no time maintaining it, and the menu stays complete and accurate on its own.

“

Jane has transformed our menu from good to great. Our lineup of high-quality products has reached an unprecedented level of impressions and checkouts ... we wish we switched sooner.

Jesse H.

Marketing Manager, Karma Club

Results

Higher conversion across Karma Club’s menu

Once every product carried accurate, complete content, we tracked how often product views turned into add-to-carts across 1,170 products on Karma Club’s menu over 12 months. The data shows the value the Jane Catalog delivered.

How we measured this: we looked at the same 1,170 products on Karma Club’s menu before and after the Jane Catalog filled in their content, and counted how often a shopper who viewed a product added it to their cart.

Products with more reviews convert more often

For every 100 product views, products with 20+ verified reviews get 16 more add-to-carts than products with no reviews, a 28% higher conversion rate.

The difference

Verified reviews

Every review in the Jane Catalog is verified: tied to real purchases, not scraped or self-reported. That is 3 million reviews of authentic social proof on every product. And the data shows verified reviews are what move shoppers to buy: products with 20+ reviews convert 28% more often than those with none.

Every review in the Jane Catalog is verified: tied to real purchases, not scraped or self-reported. That is 3 million reviews of authentic social proof on every product. And the data shows verified reviews are what move shoppers to buy: products with 20+ reviews convert 28% more often than those with none.

Products convert more often once their content is complete

For every 100 product views, products got 17 more add-to-carts once their content was complete, a 42% higher conversion rate.

The Jane Catalog gave every product accurate content: the images, details, and reviews shoppers trust. That is what stands behind Karma Club's higher conversion. It is the same accurate data that powers every Jane menu, the foundation for how shoppers, brands, and AI agents find what is actually on the shelf.

The Jane Catalog gave every product accurate content: the images, details, and reviews shoppers trust. That is what stands behind Karma Club's higher conversion. It is the same accurate data that powers every Jane menu, the foundation for how shoppers, brands, and AI agents find what is actually on the shelf.

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Methodology

We measured product conversion to basket rate (PCBR), the share of product views that result in an add-to-cart, across 1,170 products on Karma Club’s menu from March 2024 to March 2025, using embed channel data. The reviews analysis groups products by review count; the content analysis compares the same products before and after the Jane Catalog completed their content (accurate images and descriptions). Findings are directional. Correlation does not imply causation.

Sources: Jane Technologies platform data; embed channel analytics; Karma Club menu.

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