Jane Case study
26%
of shoppers who us the AI Budtender check out (other shoppers checkout at 14.5%)
more spent per order by shoppers who use the AI Budtender
more online orders after switching to Ecommerce Premium
Retailer
challenge
Shoppers who know what they want move through an online menu quickly. Curious shoppers take more time: someone new to shopping for cannabis, someone comparing multiple products, or a frequent customer looking for something new to try. Without a way to receive guidance online or see options side by side, many shoppers leave the menu without checking out. For The Happy Cannabis Co., the goal was a menu that matched their website, reached more shoppers through search, and helped more of those curious shoppers convert.
Solution
The Happy Cannabis Co. moved from a standard menu to Ecommerce Premium seamlessly and customized their menu to fit their website design. Two features that came with Premium gave curious shoppers the help they needed: Compare Products let them see options side by side, and the Jane AI Budtender answered questions and recommended products right on the menu. The new menu also performed better in search, and orders from shoppers arriving through Google grew after the move. Help at the moment of decision kept shoppers on the menu and moving toward checkout.
The difference
Inventory/Purchasing Manager
Happy Cannabis co.
Results
Monthly online orders
Online orders grew every quarter, from about 5,400 a month in September 2025 to about 8,900 in August 2026.
Checkout rate
For every 100 shoppers, 12 more checked out when they used the AI Budtender
Average order value
AI Budtender shoppers spent about $10 more per order, 12% more
Takeaways
Methodology
Conversion rate and average order value compare shoppers on The Happy Cannabis Co. Jane menus who engaged with the AI Budtender against shoppers who did not, from [start date] to [end date], across [N] shoppers. Conversion rate is the share of shoppers who completed a checkout. Order value lift is the gap between the two values divided by the lower value. Order growth compares checked out carts in September 2025 (about 5,400) with August 2026 (about 8,900), and quarterly growth compares average monthly orders by quarter; values are approximate pending exact counts. Search orders reflect checkouts from shoppers referred by Google, [before period] compared with [after period]. Findings are directional: shoppers who choose to use the AI Budtender may differ from those who do not. Source: Jane platform data.