Jane Case study
26%
of shoppers who use the AI Budtender check out (other shoppers check out at 14.5%)
$10
more spent per order by shoppers who use the AI Budtender
~65%
more online orders after switching to Ecommerce Premium
Retailer
challenge
Shoppers who know what they want move through an online menu quickly. Curious shoppers take more time: someone new to shopping for cannabis, someone comparing multiple products, or a frequent customer looking for something new to try. Without a way to receive guidance online or see options side by side, many shoppers leave the menu without checking out. For The Happy Cannabis Co., the goal was a menu that matched their website, reached more shoppers through search, and helped more of those curious shoppers convert.
Solution
The Happy Cannabis Co. moved from a standard menu to Ecommerce Premium seamlessly and customized their menu to fit their website design. Two features that came with Premium gave curious shoppers the help they needed: Compare Products let them see options side by side, and the Jane AI Budtender answered questions and recommended products right on the menu. The new menu also performed better in search, and orders from shoppers arriving through Google grew after the move. Help at the moment of decision kept shoppers on the menu and moving toward checkout.
Compare products feature
The difference
The Jane AI Budtender comes with Ecommerce Premium and sits right on the menu, giving shoppers clear answers and personalized recommendations without leaving the page. When help is that easy to reach, shoppers use it. At The Happy Cannabis Co., the shoppers who used it checked out more often and spent more per order.
The Jane AI Budtender
Inventory/Purchasing Manager
The Happy Cannabis co.
Results
Monthly online orders
Online orders grew about 65% from September 2025 to August 2026.
Checkout rate
For every 100 shoppers, 12 more checked out when they used the AI Budtender
Average order value
AI Budtender shoppers spent about $10 more per order, 12% more
Takeaways
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Methodology
Conversion rate and average order value compare shoppers on The Happy Cannabis Co. Jane menus who engaged with the AI Budtender against shoppers who did not, from August to October 2026, across about 2,600 AI Budtender shoppers and about 840 orders. Conversion rate is the share of shoppers who completed a checkout: 26.4% for AI Budtender shoppers and 14.5% for other shoppers. Average order value was $96.03 for AI Budtender shoppers and $85.82 for other shoppers; the 12% lift is the $10.21 gap divided by $85.82. Order growth uses monthly checked out carts from September 2025 to August 2026, where one checked out cart equals one completed order, and quarterly growth compares average monthly orders by quarter. Monthly order values are approximate, read from the order chart. Findings are directional: shoppers who choose to use the AI Budtender may differ from those who do not. Source: Jane platform data.