Jane Case study

How two Vireo retailers in Nevada drove orders straight from their homepages with Embedded Product Rows

The Source and Deep Roots Harvest embedded shoppable product rows into their website homepages, so shoppers could add products to their cart directly from the homepage, both seeing positive results.

+1,000

+1,000

more orders started from an embedded row

more orders started from an embedded row

+22%

+22%

of embedded row shoppers made a purchase

of embedded row shoppers made a purchase

Learn more about Embeddable rows

Learn more about Embeddable rows

Learn more about Embeddable rows

Retailer

Fine Fettle is a multi-state dispensary operator with 10+ locations across Connecticut, Massachusetts, and Georgia. The team wanted to increase visibility in Google and convert more organic traffic into paying customers.

Fine Fettle is a multi-state dispensary operator with 10+ locations across Connecticut, Massachusetts, and Georgia. The team wanted to increase visibility in Google and convert more organic traffic into paying customers.

challenge

Shoppers started on the homepage, but the products were on the menu

For many dispensaries, the homepage brings in a large share of web traffic, but shoppers cannot buy from it. To find a product, they have to open the menu, then browse or search for what they want. Each extra step is a chance to leave before checkout, which leaves revenue on the table. The Source and Deep Roots Harvest set a clear goal: get shoppers to the products that matter most, faster, starting on the first page they see.

For many dispensaries, the homepage brings in a large share of web traffic, but shoppers cannot buy from it. To find a product, they have to open the menu, then browse or search for what they want. Each extra step is a chance to leave before checkout, which leaves revenue on the table. The Source and Deep Roots Harvest set a clear goal: get shoppers to the products that matter most, faster, starting on the first page they see.

Solution

Shoppable products, right on the homepage

The Source and Deep Roots Harvest added Embeddable Product Rows to their homepages. Each row pulled products from their Jane menu onto the page, so shoppers could add an item to their cart or open its product page in one click.
The teams used the rows to feature quarterly vendor partners, house brands, best sellers, and products their customers were likely to want. They changed what each row highlighted as their priorities shifted, without rebuilding the page.
Range Marketing, their web development partner, handled setup, which fit into their existing websites without a redesign.

The Source and Deep Roots Harvest added Embeddable Product Rows to their homepages. Each row pulled products from their Jane menu onto the page, so shoppers could add an item to their cart or open its product page in one click.
The teams used the rows to feature quarterly vendor partners, house brands, best sellers, and products their customers were likely to want. They changed what each row highlighted as their priorities shifted, without rebuilding the page.
Range Marketing, their web development partner, handled setup, which fit into their existing websites without a redesign.

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Ecommerce Premium transformed how we approach growth across marketing, product, and menu strategy. By making our full catalog discoverable in search, we’re reaching more high-intent customers and converting them more efficiently, driving meaningful gains in both revenue and basket size.

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Results

Shoppers completed more than 1,000 orders from embedded product rows

Since July 13, shoppers who clicked a product in a product row placed 1,074 orders: 653 at The Source and 421 at Deep Roots Harvest.

About 22 of every 100 shoppers who clicked a product in a row completed a purchase, close to the rate for shoppers who did not use the rows. The homepage became a path to checkout that performed as well as the rest of the menu

Since July 13, shoppers who clicked a product in a product row placed 1,074 orders: 653 at The Source and 421 at Deep Roots Harvest.

About 22 of every 100 shoppers who clicked a product in a row completed a purchase, close to the rate for shoppers who did not use the rows. The homepage became a path to checkout that performed as well as the rest of the menu

Take aways

Your homepage can be a place to shop

The homepage is often the first page shoppers see. With Embeddable Product Rows, you can put your most important products there, and give the traffic you already have a direct path to checkout.

Bring your menu to your homepage. Talk to your Jane account team about adding Embeddable Product Rows to your website.

The homepage is often the first page shoppers see. With Embeddable Product Rows, you can put your most important products there, and give the traffic you already have a direct path to checkout.

Bring your menu to your homepage. Talk to your Jane account team about adding Embeddable Product Rows to your website.

Ready to see these results?

See how Jane can deliver this performance for your business.

Talk to our team

Learn more about Ecommerce Premium

Methodology

All results in this case study have been verified using a seasonality-adjusted difference-in-differences approach to isolate the true impact of Jane Ecommerce Premium.

  • Compared 3 months before vs. 3 months after SEO improvements

  • Benchmarked against the same periods in the prior year to account for seasonality

  • Focused specifically on Google organic traffic

  • Measured impact after full SEO implementation to isolate results

Sources: Jane Technologies platform data; Google organic traffic analytics; prior-year seasonal baseline comparison. Industry benchmarks: Dynamic Yield, Oberlo, Flowhub, Swell Cannabis Ecommerce Reports.

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Need additional information or want to speak with someone?

Our Partner Success team can answer product questions and help you get set up.

Contact the Support Team

Explore the Support Library

Need additional information or want to speak with someone?

Our Partner Success team can answer product questions and help you get set up.

Contact the Support Team

Explore the Support Library

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